Matt Lurie

Mr. Lurie has been a director and officer of Organic Garage since founding the company on December 7, 2005. Following employment in the grocery retail industry throughout high school and university, he saw an opportunity in the growing Subway brand and signed his first franchise agreement in Toronto at the age of 20. Mr. Lurie became one of the youngest multi-unit Subway franchisees in Canada upon opening two additional restaurants over the following three year period. Mr. Lurie opened the first Organic Garage location in 2005, following the success of a farmers market he started under a tent in high park selling organic fruits and vegetables, which at the time were only available at select grocery stores for a significant premium compared to conventional produce. For the last 10+ years, Mr. Lurie has overseen and managed the growth of the company and opened additional locations in Vaughan and Toronto as well. Mr. Lurie received the Generation Next Award by Canadian Grocer in 2016 and was featured in IHR Magazine in the March/April 2012 Edition.